A web application (or
web app) is an application software that runs on a web server, unlike
computer-based software programs that are stored locally on the Operating
System (OS) of the device. Web applications are accessed by the user through a
web browser with an active internet connection. These applications are
programmed using a client-server modeled structure—the user
("client") is provided services through an off-site server that is
hosted by a third-party.
The main features of web
apps:
Connectivity
independence. Progressive
web applications can work both offline and on low-quality networks.
App-like
interface. These
apps mimic navigation and interactions of native apps.
Push
notifications. If
used as a part of a good messaging strategy, push notifications can keep
customers interested, motivating them to open and use an app more.
Self-updates. Able to update
themselves automatically, apps stay fresh.
Safety. These apps are served
through HTTPS, so unauthorized users can’t access their content.
Discoverability
and easy installation. While search engines classify PWAs as
applications, they are not distributed via app stores. These apps can be shared
through a URL instead so they’re easily found. The installation is simple and
entails visiting a site and adding it to a device home screen.
