Since a logo
is the visual entity signifying an organization, logo design is an important
area of graphic design. A logo is the central element of a complex
identification system that must be functionally extended to all communications
of an organization. Therefore, the design of logos and their incorporation in a
visual identity system is one of the most difficult and important areas of
graphic design. Logos fall into three classifications (which can be combined).
Ideographs, such as Chase Bank, are completely abstract forms; pictographs are
iconic, representational designs; logotypes (or wordmarks) depict the name or
company initials. Because logos are meant to represent companies' brands or
corporate identities and foster their immediate customer recognition, it is
counterproductive to frequently redesign logos.
